Welcome to my Historic Sandusky blog. I was given a folder at the beginning of my internship that explained all of the possible graphic design projects I could work on. These include, logo, sign, pathfinder signs, visitor center sign, exhibit panels & labels, newsletter design, event flyers, a gift shop flyer, a brochure, a student & teacher packet, website design, a banner, and letterhead. I wanted to start off with the basics. First, I started working on the logo design. There were a few things that caught my attention when redesigning the logo. The biggest thing that stood out to me is that their logo is inconsistent. The "S" in Sandusky isn't the same font as the rest of the word (which isn't a problem, although the "S" is placed in different locations on different things. I'll further explain.) For example, on the folder I was given, the "S" in Sandusky is much lower than the baseline of the text. In the picture below, the "S" looks perfectly aligned with the rest of the word which looks much cleaner than design on the folder. I wanted to fix this issue by creating a logo that is consistent throughout all designs that Historic Sandusky uses. Below are optional fonts for redesign.
Of the fonts I chose above (which are all 100% free fonts for public use), the two that I thought were the best fitting were "Optimus Princeps" and "Exmouth." Their current logo is very simple, so I wanted to add a picture to spice it up. I went on Historic Sandusky's website and pulled an image of the building and changed it to gray-scale. I then added a white vignetting effect on the outside of the photo to help it fit in with the logo.
I am currently working on a stationery design similar to what we have done in our graphic design classes in the past. I'm working on a letterhead, business card, and envelope as well. I will add that to the blog in my next post.
